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Digital Marketing is revolutionising the marketing landscape at such a pace that many companies are finding it hard to keep up. The fact is, the traditional way of doing things is fast becoming obsolete. With digital marketing, you are entering a thriving industry that embraces change and “out of the box” thinking
This Extended Diploma is designed to enable you to take that first step if you are not in this industry or to better understand digital marketing. It will equip you with the necessary knowledge and certification that should allow you to embark on a career in digital marketing. Learn from industry experts and have a real-world experience by managing real clients and accounts. Hone your skills and understand how to thrive in this industry by gleaning essential knowledge of what actually works. Business, Management or Marketing
Overall Programme Outcomes
On completion of this programme, you will:
Entry Requirements
If you are an adult you will be admitted on the basis of evidence to suggest that you will be able to fulfil and benefit from the objectives of the programme and achieve the standard required for the award
Assessments
For units one to six, the assessment method mainly comprises:
Class participation: 20%
Hands on Workshop: 50%
Final Assignment: 30%
Unit 7 is a Final Project of not more than 6,000 words
This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme
Programme Structure
The Level 4 Extended Diploma in Digital Marketing accrues 120 credits over 6 Units of 15 credits each and a final work-based project accruing 30 credits as follows:
Unit 1: Introduction to Digital Marketing
Unit 2: Search Engine Optimization (SEO)
Unit 3: Search Engine Marketing (SEM) & Pay Per Click (PPC) Advertising
Unit 4: Email Marketing
Unit 5: Social Media Marketing
Unit 6: Web Analytics
Unit 7: A Final Project
Unit 1: Introduction to Digital Marketing
Learn the fundamentals of digital marketing looking at key channels, concepts and metrics. This unit focuses on the key digital techniques that are needed to create a successful digital marketing campaign
Upon completion of this unit, you will have understood and be able to apply:
Unit 2 – Search Engine Optimization (SEO)
Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why Search Engine Optimization is one of the most cost effective promotional strategies available
Upon completion of this unit, you will have understood and be able to apply:
Unit 3 – Search Engine Marketing (SEM) & Pay Per Click (PPC)
Understand the importance of and effectiveness of Paid Search and Search Engine Marketing to increase the productivity and effectiveness of digital marketing campaigns. Be able to compare and contrast organic search engine optimisation practices with pay-per-click strategies. Learn how to select the best methods and create an effective search engine marketing campaign to achieve promotional goals
Upon completion of this unit, you will have understood and be able to apply:
Unit 4 – Social Media Marketing (SMM)
You will understand the power of Social Media Marketing as an effective and cost-effective digital marketing technique. Social media comes with several tools (Facebook, Twitter, Instagram, LinkedIn, The learnerTube) which you shall master to increase both the productivity and effectiveness of the campaigns
Upon completion of this unit, you will have understood and be able to apply:
Unit 5 – Email Marketing
Email Marketing is designed to assist marketers and businesses in improving email marketing strategy through detailing key aspects of successful email marketing campaigns
Upon completion of this unit, you will have understood and be able to apply:
Unit 6 – Web Analytics
Web Analytics introduces the key aspects of digital analytics and measurement to better understand website and digital marketing campaign performance
Upon completion of this unit, you will have understood and be able to apply:
Unit 7 – Final Project
The mandatory Digital Marketing Project is an all-encompassing project in which you will apply the skills learned in Units 1 to 6 and implement a project of your own choice under the guidance of experienced mentors
By the end of this project, you should be able to apply the following skills:
Acquire the knowledge and ability to apply various techniques and tools used in public relations, promotional marketing and effective use of social media to advertise and build brand and reach a wider audience or customer base.
The ModulesOverall Learning Outcomes
On completion of this module, learners will be able to:
Topics covered include
Course Structure
An Executive Diploma comprises of three correlated modules. Our Executive Diplomas are professional diplomas delivered in a manner that gives you the flexibility to learn at a time and place that suits your personal and work life. You can embark immediately on an Executive Diploma knowing you can fit it into your schedule.
Assessment
There are 50 Multiple Choice Questions (“MCQ”) for each module. If you start an MCQ session please remember that it will time-out after 1.5 hours. You have three attempts at the MCQ to achieve a pass mark, which is set at 50%. This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.
Admission Criteria
You should show that you will be able to fulfil and benefit from the objectives of the diploma or certificate and be able to achieve the required standards. Although no prior knowledge is required you should normally be at least 16 years old and have the following:
Delivery Mode
Mode A: Fully Taught mode
Available at selected Approved Learning Centres. For each module we recommend that Approved Learning Centres provide at least 12 hours of face to face lectures and tutorials.
Mode B: Blended Learning mode
Available at selected Approved Learning Centres where classes are held plus learners are given a complete set of learning materials to facilitate independent study which can be accessed through our designated Learning Portal.
For each module we recommend that Approved Learning Centres provide between 6 and 12 hours of lectures/tutorials and that you spend at least 12 hours learning online.
Location
For the Blended and Fully Taught modes please Contact Us for an Approved Learning Centre near you. Please note we are constantly adding Approved Centres.
For the Fully Online Mode you may enrol immediately.
Participants will be awarded a Diploma of Achievement in Digital Marketing upon successful completion of the Module.
The ModuleLearning Outcomes
On completion of this module learners will be able to:
Topics covered include
50 Multiple Choice Questions which must be completed within 1.5 hours.
200 hours for each Single Subject Diploma.
Mode A: Fully Taught mode
Each fully taught Module has a recommended face to face lectures and tutorials of not less than 12 hours.
Mode B: Blended Learning mode
Each blended Module has a recommended face to face lectures of 6 hours of face to face lectures and provide full access to online learning material.